Goal Setting: The Entrepreneur's Secret Weapon for Success

As an entrepreneur, setting clear and purposeful goals is one of the most powerful tools you can leverage to drive your business forward. Here are three practical ways goal setting sets you up for success:

1. Provides Clarity and Focus

Goal setting helps you identify your priorities and determine the steps needed to achieve them. By establishing specific, measurable objectives, you create a roadmap for your business that keeps you focused on what truly matters. This clarity allows you to:

  • Allocate your limited resources (time, money, and energy) more effectively

  • Avoid distractions and stay committed to your vision

  • Make informed decisions that align with your long-term objectives

2. Enhances Motivation and Accountability

When you set meaningful goals, you invest time and energy into something you genuinely care about. This emotional connection fuels your motivation and determination, especially when facing challenges. Goal setting also:

  • Provides a sense of purpose and direction

  • Allows you to track progress and celebrate milestones

  • Holds you accountable for taking necessary actions to achieve your objectives

3. Facilitates Growth and Adaptability

Goal setting is not a one-time event but an ongoing process that promotes continuous improvement. By regularly setting and working towards new goals, you:

  • Develop discipline and perseverance

  • Cultivate an entrepreneurial mindset that embraces challenges

  • Stay adaptable and open to refining your strategies as needed

Remember, effective goal setting goes beyond just numbers. It's about creating a vision of your future self operating with enhanced capabilities. By setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals, you transform your entrepreneurial dreams into actionable plans that pave the way for lasting success. If you want more information about how to set SMART goals check this out.

Keep IT Sunny~

October Roundup!

Happy Halloween!

Just a friendly reminder that Halloween is here! I hope you’re ready to have some fun in your favorite costume. It’s hard to believe that October is coming to a close. This month felt like it had its moments, but now it’s time to reflect—did you manage to check everything off your to-do list?

Supporting Your Entrepreneurial Journey

As you celebrate today, I want to help you thrive on your entrepreneurial path. Throughout October, I focused on the importance of habits, particularly how negative ones can hinder your progress toward your goals. I also explored the benefits of having an accountability partner and how automation tools can streamline your business operations. While you're enjoying the evening and handing out treats to the little ghouls and goblins at your door, take a moment to check out those posts.

My aim is to ensure that financial concerns don’t haunt you on your journey to becoming the successful entrepreneur you aspire to be!

Keep IT Sunny~

Double the Effort, Double the Success: The Power of Accountability Partners

In the competitive world of business, staying motivated can be tough. Enter accountability partners—your allies in achieving your goals. Research shows that individuals are 65% more likely to meet their goals when they commit to another person, and that number skyrockets to 95% with scheduled check-ins!

What is an Accountability Partner?

An accountability partner is someone who helps you stay committed to your objectives. This could be a peer, mentor, or coach who is genuinely invested in your success. I have 4 accountability partners within my bookkeeping mastermind group and it has proven very effective to help me achieve my goals.

Benefits of Having an Accountability Partner

  1. Increased Motivation: Knowing someone is counting on you boosts your drive.

  2. Enhanced Goal Setting: They help you define clear, actionable goals using the SMART framework.

  3. Constructive Feedback: An outside perspective can refine your strategies and highlight blind spots.

  4. Support and Encouragement: They provide emotional support during challenging times, making the journey less lonely.

Finding the Right Partner

Look for someone who shares similar goals and is reliable. Networking events, professional organizations, or online platforms can be great places to find potential partners.

Best Practices for Success

  • Set Clear Expectations: Define roles and check-in frequency.

  • Be Honest: Share both successes and struggles.

  • Follow Through: Honor your commitments.

  • Celebrate Wins: Acknowledge achievements together.

Overcoming Challenges

If misalignment occurs or commitment wanes, communicate openly and adjust as needed. If necessary, seek a new partner who better fits your goals.

An accountability partner or partners can significantly enhance your chances of business success. By doubling your effort through shared commitment and support, you set yourself up for greater achievements.

Are you ready to find your accountability partner? Share your experiences in the comments or start your search today!


Keep IT Sunny!

Are Your Habits Stopping You From Achieving Your Greatness?

We all admire certain celebrities and influencers who have achieved money, and fame and living their best lives. What about successful entrepreneurs like Mark Cuban, Oprah Winfrey, and the list goes on.

Our own entrepreneurial story can be a successful one if we know the right habits to adopt to create the positive outcomes we want in our business. How can we do that you might be asking yourself? It’s easy - just learn and follow what other successful entrepreneurs do. Here are some tips to help you on your journey:

Key Habits of Successful Entrepreneurs

1. Goal Setting and Planning

Successful entrepreneurs begin with a clear vision and set specific, achievable goals. They create detailed plans that outline the steps necessary to reach these goals, which helps them maintain focus and motivation over time.

2. Continuous Learning

A commitment to lifelong learning is crucial. Entrepreneurs often engage in reading, attending workshops, and seeking mentorship to stay informed about industry trends and improve their skills. This habit not only keeps them relevant but also inspires innovation.

3. Calculated Risk-Taking

Entrepreneurship inherently involves risk. Successful entrepreneurs assess potential risks and rewards carefully before making decisions, understanding that failure can be a stepping stone to success. This balanced approach allows them to navigate uncertainties effectively.

4. Networking

Building strong relationships is vital for entrepreneurial success. Entrepreneurs invest time in cultivating networks with peers, mentors, and industry leaders, which can lead to valuable opportunities and insights.They understand that collaboration often leads to innovation.

5. Discipline and Perseverance

Discipline in work habits and the ability to persevere through challenges are hallmarks of successful entrepreneurs. They prioritize their tasks effectively and remain committed to their long-term vision despite setbacks.

6. Adaptability

The business landscape is constantly evolving, and successful entrepreneurs are flexible in adapting to changes. They embrace new ideas and are willing to pivot their strategies when necessary, ensuring they remain competitive.

7. Effective Time Management

Time is a precious resource for entrepreneurs. They practice effective time management by prioritizing high-value tasks, delegating when possible, and maintaining structured daily routines. This efficiency allows them to focus on what truly matters for their business growth.

8. Prioritizing Health and Well-being

Many successful entrepreneurs recognize the importance of physical health for mental clarity and productivity. Regular exercise, balanced nutrition, and adequate rest are integral parts of their routines. Some also incorporate mindfulness practices like meditation to manage stress.

9. Regular Reflection

Taking time for reflection enables entrepreneurs to evaluate their progress and learn from their experiences. This practice fosters self-awareness and can lead to better decision-making in the future.

10. Listening Skills

Effective listening is often overlooked but is crucial for successful entrepreneurship. By listening actively to others, entrepreneurs can gain valuable insights, foster better relationships, and make more informed decisions.

Adopting these habits can significantly enhance an entrepreneur's chances of success. By setting clear goals, committing to continuous learning, managing time effectively, and prioritizing health, aspiring entrepreneurs can build a solid foundation for their ventures. The journey may be challenging, but with the right habits in place, success becomes much more attainable. Your name will be written down right next to other successful entrepreneurs.


Keep IT Sunny~


Help! I Need A Bookkeeper!!

Picture This

Photo by Anna Shvets: https://www.pexels.com/photo/woman-pointing-at-whiteboard-3727511/

You are in the second year of your business and it just takes off!

You are busy providing services to your customers and the revenue is rolling in. The laptop you used when you started your business isn’t cutting the mustard anymore and it is time for an upgrade. You also need a new office desk, one of those comfortable executive chairs for your new desk and the list goes on. It’s great that business is going well but now you are a juggler. You are juggling taking care of your customers, and staying on top of the latest trends in your industry and bookkeeping is last on the list. 

The list

Goes on & on…..

It’s tax time and your tax professional is asking for all these financial reports and receipts and that list goes on…..

You are stressed out and ready to run for the hills. You know you need help with your bookkeeping management but where do you even start to find it? 

This is a common scenario as you start to grow your business. It is good that you are reading this post because I will shed some light on the different types of bookkeeping professionals and how they can help you.

  • Freelance Bookkeeping Professionals - These are independent bookkeepers who might have a day job and work as freelancers.

  • Bookkeeper Firm Owners - These are full-time business owners who focus exclusively on bookkeeping management.

  • Accountant/CPA/Enrolled Agent Firms - These firms handle tax planning, tax preparation, audit, and advisory and offer bookkeeping services.

Then there are the specialties

A bookkeeping professional can specialize in e-commerce, cleanups, cash-based businesses, restaurants, construction, service-based businesses, or, non-profit organizations. The list is vast.

What Can A Bookkeeping Professional Do For Me?

In general, a bookkeeping professional should be able to help ensure all your expenses are organized, the money in your checking account matches what your accounting software is reporting, and deliver financial reports that show how well your business is doing.

It all boils down to:

  • How much help do you need?

  • The uniqueness of your business.

  • Your personality preference.

  • Most importantly YOUR business goals.

These attributes are all going to play a part in the bookkeeping alphabet soup. Additionally, some bookkeeping professionals offer limited services and outsource things like payroll and bill payment. 

There are a variety of bookkeeping professionals who are available to help you on your business journey. The most important thing is to acknowledge that you should not try to be a juggling act and start to seek out professionals who can help you keep your business finances in order. This will help you to focus on your zone of genius and propel your business forward

Keep IT Sunny!



How Can You Use Goal Setting To Measure Business Success?

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Goals are an essential piece in your pie of success. They can be used to determine if you are on the right path to business success. Here are a few tips to guide you on using goal setting effectively.

  • Brainstorm exactly what you are trying to accomplish in your business.

  • Chunk down large goals into smaller manageable steps.

  • Make sure that your goals are specific, measurable, achievable, relevant, and time-bound better known as S.M.A.R.T.

  • Take ownership and like NIKE says, “Just Do It.”

  • Create Key Performance Indicators.

  • Keep track of your progress.

  • Make adjustments when needed.

  • Celebrate achievements.

  • Reflect on wins and learns.

I hope these tips help you to use goal setting to measure your business success.

Keep IT Sunny!

Ready Set Get Your Goals Done!

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I hope the first part of 2024 is treating you well. 

Last week I shared success tips about some of the habits of successful people like Warren Buffet and Steve Jobs. Today I want to share a previous post about goals and defining what exactly is a goal.

Check it out and I hope it provides you with the tools needed to make this first month of 2024 a true home run for you.


Keep IT Sunny


Tis The Season To Crush Goals!

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Christmas is just around the corner and the atmosphere here in Las Vegas is filled with all things holiday season.

I am sure it is like that where you live too.

:)

As I peruse online and listen to my favorite podcast on podcast addict the theme of goals is swirling around. It makes sense because the new year is right around the corner and those pesky resolutions are waiting to be made. I heard a concept today around crushing goals from one of the best motivational speakers out there, Dr. Eric Thomas a.k.a The Hip Hop Preacher who shared this method:

1 day, 7 days, 30 days & 90 days

The focus is on starting your goal on day one and then measuring it on day 7. Next, you would continue to measure your progress in 30 days, and in 90 days that would be your milestone period. It’s such a good idea. Many times we start with zeal and vigor towards achieving our goals and then we get sidetracked by life. The goal gets placed on a shelf to nowhere. I am going to give this method a try. I encourage you to do the same.

If you are looking for more tips & tools around goals check out the posts I wrote below about it. 

How To Set Goals That Are Achievable In Life

Are You A Goal-Getter?

Merry Christmas Early & As Always Keep IT Sunny~

Welcome To December!

Photo by Boris Pavlikovsky: https://www.pexels.com/photo/gifts-with-pine-leaves-5499125/

We have finally made it to the end of the year.

I hope this year has been prosperous and productive for you. As we start to celebrate the holidays and plan for 2024, I encourage you to reflect on all the wonderful things that have happened this year and how you have impacted your customers. This month, I will focus on mindset, goal planning, and gratitude.

Keep IT Sunny~


Are You A Goal-Getter?

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Are you a goal-getter?

According to Hive.com, “A goal-getter is someone who continuously sets and consistently accomplishes their specific goals.”


Most of us start off strong at the beginning of the goal-setting process and then we kinda fall off. 


We can be inspired and learn how two very famous people stayed on track toward their goals.


During my research, I learned that Beyonce stays motivated toward reaching her goal of receiving an Academy Award by keeping a photograph of one by her treadmill where she can see it every day. 


Similarly, Michael Jordan stayed motivated toward his goal of becoming a professional basketball player by keeping the memory of the rejection he received from his high school basketball coach because he was too short. After being told he would never play at a professional level, he trained even harder and visualized his name in a professional locker room. As they say, the rest is history. 


Today I want to spend some time looking at 4 simple steps that I call the Roadmap to Goal Success! Prepare, Plan, Execute Reflect


Step One: Prepare Your Mind for Success - You know the old saying, Garbage In, Garbage Out. You can’t put new positive information into a mind that is filled with negativity. The way I approach this is by reading the Bible and watching motivational speakers every morning that will inspire me to reach for my dreams. This ensures that I am ready for the next step.



Step Two: Make a Plan - Start to visualize and brainstorm what you want to accomplish. What does the end result look like for you? As an entrepreneur, my goal is to create services that add value and help other entrepreneurs make their businesses a success. What does your vision look like? Have fun with it. 




Step 3: Execute - I think this is a step that many of us get stuck on. I know that I have.  Sometimes I can get stuck in the “getting ready to get ready phase” and stall on carrying out the plan for my goals. A good way to get out of this cycle that I have found is to break up my plan into smaller manageable activities that I can easily accomplish. This helps to build momentum. And like Nike says Just Do It! 



Step Four: Reflect - This is the key component to making sure you stay on the road to success. It’s like giving yourself a report card. In my entrepreneurial journey, this could look like taking feedback from my clients and applying it to improve my services. Also, I look at my “wins” and “learns” daily to see how well I am doing as a business owner as I work to pursue excellence. 


In Summary, goal-setting and goal-getting are the key components to achieving success in your life. We can take inspiration from Beyonce and MJ that as talented as they are they still used tactics to keep them motivated toward their goals.

We all have set goals and gotten lost in the sauce as we work toward accomplishing them. I challenge you to start today on your journey to crushing your goals by following the 4 steps on the Roadmap to Success: Prepare, Plan, Execute Reflect

I will leave you with a quote by Dr. Eric Thomas, one of the top motivational speakers in the world who commands $100K to $200K per speaking engagement and started off homeless and eating out of trash cans as a teenager.


“When you want to succeed as bad as you want to breathe then you will be successful”!

Keep It Sunny~

How To Set Goals That Are Achievable In Life?

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Goals

That word is so powerful. To some, it can lead to energetic excitement that inspires them toward success. 

For others, it can lead to stress, confusion, and anxiety. My goal is to be in the first group and to take you with me. Let’s first start with a definition.

Merriam-Webster defines goals as, “The end toward which effort is directed.”

That sounds simple enough. 

The first step is figuring out what you want your end to be and what kind of effort you are willing to put toward that end to obtain it. 

Here are some steps to help you along the way.

  • Step One: Have fun and brainstorm what you are trying to accomplish. 

  • Step Two: Take your brainstorming results and organize them into goal buckets; 5-year, 3-year, and 1-year buckets.

  • Step Three: Write down what you would need to accomplish within the next 12 months to help you toward your 3-year goal.

  • Step Four: Break down your goals into smaller chunks so that you can start to track and measure your progress.

Goals are the foundation of achieving success.

It is important to have fun and brainstorm some ideas, then get clarity around them, and create a roadmap plan that starts with your long-term, semi-long term and short-term goals. Finally, it is important to break everything down so that you don’t become overwhelmed and can track your progress.

Don’t forget to celebrate your wins.

Keep IT Sunny~


Welcome To November!

Photo by Maksim Goncharenok: https://www.pexels.com/photo/text-5552810/

Have you ever signed up for a course or training and never finished it?

Have you ever thought why am I in business this is so hard and felt like giving up?

We have all been there, but the thing that separates successful entrepreneurs from those who are not is execution. This month I want to look deeper into what is needed to help us execute our goals better to achieve success.

Join me on this journey.

Keep IT Sunny~


How Busy Entrepreneurs Can Continue To Learn New Things

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Has anyone heard of a company called Blockbuster?

https://news.airbnb.com/store-manager-lists-worlds-last-blockbuster-on-airbnb-for-local-residents/


I remember growing up in Detroit and going to my neighborhood Blockbuster on a Friday night to peruse through the aisles looking for a good movie. This is where all the fun happened in my neighborhood on a Friday night.

 Fast forward to today and BlockBuster is gone.


It has turned into a cautionary tale of what can happen when you allow your business to become complacent and stagnate. 

Your business becomes obsolete.


In the case of Blockbuster, according to the Business Insider article, “Blockbuster: The rise and fall of the movie rental store, what happened to the brand,” was their inability to learn new things and shift their business offering in a different direction. The company started by David Cook in 1985 in Dallas was based on the brick-and-mortar video store experience and worked very well for a long time UNTIL…..


The market changed.


Instead of taking a hint from the market that was quickly changing from going to the video store to rent a movie to watching movies on demand in their own homes, David failed to learn the new thing that was going on and well the rest is history! The craziest thing is all Blockbuster had to do was buy Netflix which was the dominant player in the market at the time. This would have helped Blockbuster pivot by learning a new thing.

I know you might be thinking well I am not Blockbuster and I am too busy to learn new things. 

Well, both are true.

But the cautionary tale is still the same. If you CHOOSE to stay stagnant and not learn new things your company might die a slow death as a result. This has been proven. However, if you do decide that you are ready to make space to learn new things that can move your company forward then I have a few ideas for you below.

  1. Network, Network, Network

  2. Take an online course via Coursera or another platform on a subject that interests you and apply the key principles to your business.

  3. Read books and gain a blueprint about how other successful entrepreneurs have done it before you and apply those principles to your business. Audible is a great way to do this. 

  4. Attend conferences, lunch & learns, webinars, or seminars that are about learning soft skills like relationship building or communication to learn ways to add your personal touch to your business offerings.

  5. Benchmark from another business in a different industry to learn the key methods they use to stay competitive and implement those strategies in your business. Think Whole Foods, Starbucks, and Apple. 

The list is infinite but the bottom line is the same. Just because you are a busy entrepreneur doesn’t mean you can stop learning new ways to evolve your business. If you don’t do this then one day you might be gone with the wind just like Blockbuster.

Keep IT Sunny~



3 Ways To Create Measurable Goals

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Have you ever started driving towards a destination and gotten lost because you didn’t use your GPS? You were thinking that you could remember how to get there based on the last time you visited the destination.

You Were Wrong!

Many times we have the same scenario play out in our business journey. We start up our businesses sometimes out of necessity and start working without a plan or goals.

Today I want to share 3 easy ways to create measurable goals. When I see the word “easy” in my Google searches it warms my heart. I am sure the tips that I will share below will help you along your business journey.

Number One

Start with the end in mind - This tip can’t be ignored because you must know where you are trying to go so you can get there. I like Simon Sinek’s Ted Talk on “Start With Your Why.” This always helps me to get back to the reason I am in business which helps to spark what goals I have for my business.

Number Two

Write down SMART Goals - I am sure you have heard of this. In this method, the objective is to make your goals clear so that you can measure them better. According to Mindtools.com, SMART stands for; Specific, Measurable, Achievable, Relevant, and Time-Bound.

Number Three

Chunk it down - We have all heard the expression, how do you eat an elephant? One bite at a time and your goals should be broken down into tiny bite-size steps so that you can easily get them accomplished.

Don’t continue to move forward in your business journey by the seat of your pants but instead elevate your goal setting and apply the tips above. If you do I am sure you will be a success.

Keep It Sunny!

Welcome To The Month Of September

Photo by Boris Pavlikovsky: https://www.pexels.com/photo/printed-september-calendar-paper-surrounded-by-dried-flowers-5490091/

Can you believe that we are pretty much done with summer?


I hope you had an amazing Labor Day weekend with your family & friends. I had the chance to rock out with my friend at the Metallica and Pantera concert in Phoenix over the weekend. It was so much fun to pump my fist in the air and yell to the top of my lungs all the song lyrics. 

Yes, now you know my secret - I am a rocker!!

One thing that I learned while watching the crowd go crazy as the bands played their sets is how well they engaged the audience. Both bands have been around for years and have played in a variety of venues but still manage to keep things fresh & engaging to the fans.

How do they do that?

I wish that I could ask them but I can’t. However, I can guess that these three things played a role and continue to play a role in their success:

  • Having measurable goals

  • Being able to continuously learn new things

  • Have sustainable growth


I know it doesn’t sound dazzling BUT I can almost guarantee that they used these attributes to achieve and maintain their success and we can apply the same concepts to our businesses.

This month I want to take a dive into these 3 areas and see specifically how we can use them to build the business of our dreams.


Keep On Rocking & Keep IT Sunny!!


The Month of May Review & Welcome To June

May is in the record books!

I hope you crushed your goals last month and are on track to make your quarterly goals. Memorial weekend in Las Vegas was bananas as usual but I had a great time with my family from out of town. Now it’s time to get back to work. If you have time to do some catch-up reading check out the blog posts from May below that I wrote just for you. 🙂


Welcome To The Month Of May


Why Do I Need A Bookkeeper?


4 Ways A Bookkeeper Can Help Your Business

The month of June is the official start of summer and I am ready to get some swim time in. I am also gearing up for the end of 2nd quarter with a few business goals that I am working on to help educate and empower fellow small business owners. This month I want to take a look at a few tips for cash flow management, an overview of what banks and lenders are looking for when deciding to give you a loan, and the anatomy of a workable budget. 

I hope you are ready to dig into these topics as we cruise into the summertime season.

Keep It Sunny!


4 Ways A Bookkeeper Can Help You In Your Business

You started your business because you were passionate about something and wanted to put your personal stamp on it. I know that sounds very general but at the root of every business owner's business is their passion for doing something that they could own. 


I am sure bookkeeping was not on your list:)


Many business owners might only see the QuickBooks Online commercials that pop up on t.v. during tax season and the thought of bookkeeping pops into your mind. I get it. Bookkeeping and accounting are not for everyone. You might have thought what can a bookkeeper help ME with? I have my spreadsheet and my shoebox and life is going fine.


Here are 4 ways a bookkeeper can help you:


  • Help you get ready for tax compliance season - Yes this one is pretty popular from January to April but a lot of work needs to be done before these months roll around. 


  • Help you get ready for tax planning -  If you are not already having tax planning meetings with your tax professional BEFORE you see them at tax time you could be missing out on many tax advantages. I can assure you that your tax professional wants clean books and a fresh copy of your financial statements to peruse while they chat with you about your tax strategies.


  • Help you with managing daily & monthly operations - This is all the stuff that it takes to run your business financially. Let’s say you are getting very busy and want to hire some new team members. Do you have enough cash flow to support this? What do your monthly expenses currently look like? How much-projected revenue are you expecting to bring in? These are all questions that a bookkeeper can help you answer so that you don’t have to worry about hiring and then laying off your new team members due to a lack of funds. 

  • Help with making strategic business decisions - Do you want to grow your business in different locations or provide new services? What is your goal for the business 5 years from now? In order to make your goals a reality it is important to look at the numbers and start creating a plan to make sure you hit those targets with no problem. 

The list of ways a professional bookkeeper can help you are endless and in my view depends on your goals. I hope this list answers your questions about what a bookkeeper can help you with. I would love to hear from you to learn more about your business and goals for the future. 

Keep IT Sunny!


February Monthly Round-Up

This month went by fast!

I don’t know about you but I felt like I was on a very fast-moving treadmill that just kept going. It’s tax time and although I do not prepare taxes directly I do provide tax preparation help. Let’s just say being busy is an understatement. However, I did manage to take time to focus on my goals. In a few posts this month I discussed the definition of a goal and also remembering your “Why” and the reason you are doing what you are doing. It was a true eye-opener. 

My Challenge To You

I want to encourage you to go back and read the post about goals & remembering your “why” to help reset your mind to go toward success. 

That’s it for me. I hope your February was filled with lots of love from others and most importantly from yourself. 

Keep IT Sunny!


What's Goals Got To Do With It!

Photo by Markus Winkler: https://www.pexels.com/photo/green-typewriter-on-brown-wooden-table-4052198/

Tina Turner had a movie titled, “What’s Love Got To Do With It” that also had a hit song attached to it. In the movie, Tina’s life was on display as she unraveled from being in a musical group with Ike Turner and out of a tumultuous marriage. I am sure she must have literally asked herself what does love have to do with me remaining in this crazy relationship that is keeping me from living a great life. She had a goal to be a world-class artist. 

How do I know that? 

There is no way she would have attained that level of success without FIRST having a goal to accomplish it. 

What Is The Definition of A Goal?

According to Merriam - Webster a goal is, “The end toward which effort is directed.” That is it plain and simple. You pick an end goal and start to take one step at a time toward it. 

I hope that you will start today by taking one directed step toward your goal. Tina did it before she was successful and in the midst of very trying times. You can do it too!

Keep IT Sunny!