Are You A Problem Solver?

 Photo Courtesy of jesadaphorn by Freedigitalphotos.net

Hi to everyone out there. How is your business doing these days? Is it too slow? Or are you on fire? Well, in my opinion the difference between the two extremes could be how your customers view your problem solving ability. According to a book excerpt from James A. DeSena, Solving Your Customers Problems, “You must describe the problem clearly, and do it from the customer's point of view. The problem should be one the customer sees value in solving.” Does your product or service solve your customers' problems in the most efficient manner possible? If not, then it may be time to dig a bit deeper to find out what pressure points or roadblocks your customers are facing and be the superior resource for that problem. Having great insight into what challenges your customers need resolved is extremely important. The difference between being profitable or closing your doors is what is at stake. Just a bit of food for thought. Next week we will take a look at a few ways we as business owners can get to the root cause of what our customers are facing so that we can be THE resource they think of to provide resolutions.

 

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