Living in a state of a shutdown is no fun but if you use the time wisely it can take your business to new heights. The one thing that the shutdown has forced people to do is reimagine how they work snd do business. The use of video conferencing tools like Microsoft Team, Blue Jeans, and Go To Meeting is making doing work remotely a little easier. Some businesses are using technology to extend or expand their business services. Here are 3 ways to revamp your business services:

1. Use technology - Are there in-person services that are easily adaptable to being digitized? Now is a great time to take a detailed look at your service offerings to see if you can use Youtube, Vimeo, or any number of online tools to bring more personal experience to your clients. If you offer services that require privacy concerns to be taken into consideration like online or virtual counseling, then you want to ensure that the tool you use has end- to- end encryption and has privacy guidelines that closely follow the very strict GDPR EU privacy policy. Incidentally, Zoom does not support end-to-end encryption.

2. Rethink Your Target Market - Have you been so busy working in your business that you have gotten far away from who your target customers are? According to Investopedia, “A target market refers to a group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts.”

3. Get Social-If you haven’t been much of a social media person in the past then now might be a good time to dig into using this tool. We are all at home and now more than ever people are using social media to stay connected. This is a great inexpensive tool to use to engage with your customers. To get started check out this article from Entrepreneur.com.

The Covid-19 virus has thrown a wrench in all of our lives but if you stay focused on how you can use your downtime wisely to grow your business then you will come out ahead of the game.

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